the work is what it's really all about.
Here's a few of our favorite things, in no particular order. Want to see something specific? Choose a category on the right and your dreams shall be fulfilled. Well maybe not, but you'll get to see more of our outstanding work anyway.
web design & development
branding & identity
motion & other cool stuff

Project

Wyclef Jean Western Union GiftCard

Details

While working with Wyclef on a his upcoming online projects, we were asked to design a limited edition giftcard for Western Union featuring the music icon. The promotion launched at a live event at  Nokia Theater in Times Square. Clef perfomed to a crowd of over 3000, with  our design as the backdrop. Too cool! With lot’s of energy and his talented band keeping things moving, he even dragged out the president of Western Union to dance with him.

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Project

The 80’s concept boards

Details

These designs were created as proof of concept for an ecard. The client wanted 80’s style graphics, but treated as if they were screen printed. We developed a handful of screens that showcasing iconic visuals from the era.

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Project

Find Your Perfect Mom

Details

This fun and interactive quiz was part of the online component of a national advertising campaign by Kleenex, encouraging people to Find Thier Perfect Mom. By answering some questions about their personality, users would be matched up with the Mom that suits them best.

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Project

Boston Drum Logo makes LogoLounge5

Details

We were very excited to find out that one of our logos for the Boston Drum Center made it into LogoLounge5 published by Rockport Press. The fifth volume in the best-selling LogoLounge series brings together an exciting collection of 2,000 totally new logos from designers worldwide submitted to LogoLounge.com, the largest collection of logo designs in the world. Get your copy here…

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Project

Lady Gaga LoveGame Widget

Details

Interscope Records chose Soul to create an interactive widget to promote Gaga’s naughty single’ LoveGame. Featuring provocative imagery, the widget encourages users to interact with Gaga via a custom built 3d version of her infamous Disco Stick, which acts as a spinner that will land you on different sensual activities. Users can share the experience via social media. Your friends will want to know exactly what it is that Lady Gaga did to you…

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