Through our continuing relationship with American Greetings, we were approached to create a broadcast quality spot for Alterian to use in targeted pre and post game blasts. We designed the look, chose and edited the video and put it all together on a tight turnaround. The result – A compelling commercial, without the multi-million dollar media buy.

View the spot here.

Well it’s about time. The shoemaker’s kid has a got a new pair of shoes….

For the last 5 years while we have been creating for our clients, our own website has sat on the sidelines, patiently waiting for it’s day in the sun. We’re proud to finally launch a full-on site that lets us curate the best of our work and gives us a place where we can relay the latest info about what we do, and what we’re doing.

From here on in, we’ll be updating, blogging and connecting alot, that is unless we’re busy, working for you.

We’re excited to announce our alliance with the music icon as he blazes forward online. We’ll be redesigning his current site, and working on a new social media venture with him.

Our logo for Boston Drum Center was chosen by the folks over at Logo Lounge to be featured in their latest release, LogoLounge 5. Published by Rockport, LogoLounge has become one of the best sources for finding the best in logo design as well as tracking current trends. The fifth volume in the best-selling LogoLounge series brings together an exciting collection of 2,000 totally new logos from designers worldwide submitted to LogoLounge.com, the largest collection of logo designs in the world.  Get your copy here…

Interscope chose Soul to create an interactive widget to promote Lady Gaga’s naughty single, LoveGame. Featuring provocative imagery from the single, the widget encourages users to interact with Gaga